SERPUI is a São Paulo based accessories brand specializing in luxury clutches and handbags with an unique mix of modern design and natural exotic materials. Established by a brazilian designer, Serpui Marie, her brand has earned its reputation by uncompromising craftsmanship and supreme quality of its creations of dazzling chic minaudière collection.
STUDIO NEWWORK was assigned to create the brand identity system including logo, stationery, hang tag, metal clasps and website. A new modern logotype and "S" logomark are designed to use versatilely on various formats such as tags, product related parts, and digital media.
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