UNIQLO’s LifeWear is what comes from the Japanese values of simplicity, quality and longevity. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives. It is made with modern elegance that becomes the building blocks of each individual’s style.
The Science of LifeWear campaign highlights the company’s relentless commitment to quality, functionality and style through LifeWear - innovative high-quality clothing that is universal in design and comfort and made for everyone, everywhere. The campaign represents a next step for UNIQLO in its ongoing mission to become a truly global and inspirational apparel brand.
STUDIO NEWWORK was assign to design all advertisements for Grand Central MTA Subway Station Domination in November 2016. Through
a series of banners and posters, the Science of LifeWear explores human attitudes toward clothing, observing how people live, behave and interact, asking through the lens of scientific curiosity,
“Why do we get dressed?”
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