Founded in 2007, a New York based womens fashion brand, IDEEËN, combines structural shapes and soft draping techniques with a New York street wear vibe. IDEEËN means "many ideas" in Dutch.

STUDIO NEWWORK created the brand identity system including logotype, business card, clothing labels, hang tags, and website. The combination of uppercase I, D, N and lowercase e reflects their name and suggests the unity of different ideas.

]]> 01.02.12 280 Branding,Identity,Naming,Print,Website http://studionewwork.com/works/projects/ideeen/02-3/ http://studionewwork.com/wp-content/uploads/2012/06/ID_popup_012.jpg http://studionewwork.com/wp-content/uploads/2012/06/ID_popup_02.jpg http://studionewwork.com/wp-content/uploads/2012/06/ideeen_ss10_invitation.jpg 7" x 7"
Offset Print on Paper]]> http://studionewwork.com/wp-content/uploads/2012/06/ideeen_ss10_invitation_300dpi.jpg http://studionewwork.com/wp-content/uploads/2012/06/ideeen_ss10_lb_1_R.jpg 10.5" x 12.75"
Digital Print on Paper]]> http://studionewwork.com/wp-content/uploads/2012/06/ideeen_ss10_lb_2_r2.jpg http://studionewwork.com/wp-content/uploads/2012/06/ideeen_poster2_retouched2.jpg 8" x 11.5"
Digital Print on Paper / Screen Print on Metallic Paper]]> http://studionewwork.com/wp-content/uploads/2012/06/ideeen_poster1_retouched1.jpg http://studionewwork.com/wp-content/uploads/2012/06/ideeen_aw09_lookbook1.jpg Digital Print on Paper]]> http://studionewwork.com/wp-content/uploads/2012/06/ideeen_aw09_lookbook2_r.jpg 01.01.12 185 Branding,Identity,Naming,Print,Website http://studionewwork.com/works/projects/ideeen/ideeen/ http://studionewwork.com/wp-content/uploads/2012/06/16.jpg 10.5" x 12.75"
Ink on Newsprint]]> http://studionewwork.com/wp-content/uploads/2012/06/17.jpg http://studionewwork.com/wp-content/uploads/2012/06/13.jpg 8" x 11.5"
Digital Print on Paper / Ink on Newsprint]]> http://studionewwork.com/wp-content/uploads/2012/06/ideeen_calendar_2.jpg 3.87" x 9.25"
Offset Print on Triple Mounted Paper]]> http://studionewwork.com/wp-content/uploads/2012/06/ideeen_calendar_3.jpg http://studionewwork.com/wp-content/uploads/2012/06/ideeen_calendar_4.jpg http://studionewwork.com/wp-content/uploads/2012/06/ideeen_GiftCertificate.jpg 5" x 10"
Offset Print on Paper]]>