STUDIO NEWWORK was assigned to design a promotional item for Levi's® Japan Autumn / Winter 2014 exhibition. We designed a Japanese traditional hand towel, Tenugui, that is commonly used as a dishcloth, headband or decoration in Japan. The towels were dyed with a Japanese dyeing method, which the dye ink goes through the layers of fabrics. With this traditional method, the Levi's® logo and other design elements appear perfectly imperfect. Each towel has an organic and slightly different look.
Our design approach embraces Levi's® history and Japanese tradition. Inspired by authentic cowboy bandana design and Japanese traditional polka dot pattern on Tenugui, the towel was designed mainly with dots.]]>07.15.132609 Warning: count(): Parameter must be an array or an object that implements Countable in /home/studi293/public_html/wp-content/themes/studio_newwork/category.php on line 31 https://studionewwork.com/works/levis-japan/levis-japan/ Warning: getimagesize(https://studionewwork.com/wp-content/uploads/2013/07/Levis_Tenugui_2.jpg): failed to open stream: HTTP request failed! HTTP/1.1 406 Not Acceptable
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